Active Adult Living: Marketing Amenities for Broad Appeal

In the past, a top-notch golf course was the key to a successful active adult community. While that may still be true in many communities, the arrival of Baby Boomers, with their varied and eclectic interests, is driving the demand for a wider variety of amenities, programs and actitivies geared to today's active adults. How can you identify the amenities will appeal to the broadest number of active adult buyers and residents?  

In his informative blog for Multi-Housing News, Michael Mendillo, president of FirstService Residential's Mid-Atlantic region, offers expert insights and guidelines for choosing active adult amenities that create wide appeal.