Toronto, ON: FirstService Residential, North America’s leading property management provider, is working with MBA students from the Rotman School of Management at the University of Toronto. The project is focused on emerging industry trends, entitled “What will property management look like in 2024?
FirstService Residential views this work as an important opportunity to strengthen its position as the leader in property management. By understanding and addressing the evolving needs of condominium residents and board members, FirstService Residential will continue to differentiate its services in an increasingly competitive market.
“Competition in property development grows each year with new entrants into the marketplace and existing players continue to expand their services. With the changing demographics of Toronto, the pervasiveness of information and technology as well as the level of competition in this space, differentiation will be increasingly difficult to attain over the long term,” noted Todd Cooper, President, FirstService Residential Ontario.
In taking part in this project, FirstService Residential continues its strong relationship with Rotman.  “FirstService Residential is a big supporter of the Rotman School of Management.  On the main floor of the campus, located at 105 St. George Street, Toronto, is the FirstService Lounge, which is a quiet location for students to meet and collaborate on ideas,” said Roger Thompson, Executive Vice President, FirstService Residential Ontario.  “A good majority of our senior leadership team has obtained their MBAs through Rotman, so the chance to participate in this initiative was one that we jumped at,” he said. For Rotman, this is also is a valuable opportunity for its business students to apply their learning to complex, real world innovation challenges.
The project runs from January 23, 2015 to April 13, 2015, when it will culminate with the four student team members presenting their findings to members of the Rotman faculty as well as members of the senior leadership team at FirstService Residential.
FirstService Residential is excited to review the findings from this project to learn how to enhance the lifestyle and experience of all residents who reside in one of our managed communities.

About FirstService Residential:  FirstService Residential in (market) is a subsidiary of FirstService Corporation, a global leader in the rapidly growing real estate services sector, one of the largest markets in the world.  As the leading property management company in North America, FirstService Residential oversees more than 6,500 residential and commercial associations including 1.5 million residential units and over 50 million square feet of commercial space across 21 U.S. states and three provinces in Canada. The company has more than 12,000 employees driving local market expertise and manages in excess of $6 billion in annual budgets. For more information, visit

About Rotman: The Rotman School of Management at the University of Toronto is redesigning business education for the 21st century with a curriculum based on Integrative Thinking. Located in the world’s most diverse city, the Rotman School fosters a new way to think that enables the design of creative business solutions.  For more information, visit
Jan 26, 2015