6 Ways HOA Partner with Management Companies
HOAs and association management companies work together in distinct roles to improve the community association.
Steve Jobs and Steve Wozniak. Wilbur and Orville Wright. John Lennon and Paul McCartney. A great partnership leads people on to achieve amazing results. In an HOA, the board of directors are a group of volunteers who execute a wide variety of tasks to maintain their community and improve the lives of residents – all in their free time. The work can become a heavy responsibility. But when they partner with a professional association company, together they shoulder some of the liability, stress and workload that comes with managing an HOA.
Great partnerships don’t just happen, though. If a community has been self-managed for a long time, it may not be evident how they can collaborate with a residential management company. The distinct roles of board members and the association manager can shed some light on the ways the board can develop an effective partnership.
The HOA defines the vision
“The first step when engaging with an association from a management perspective is to understand the vision of the Board and community”, said Laura Callahan, Business Development Director at FirstService Residential. “Each board member has a concept for the way the community should run and what the future should look like for their association or co-op. Our role as a Management company is to understand the vision, what the goals and objectives are with a new management partner, and what the board wants to achieve next”
The HOA, and long-time residents, also hold the institutional knowledge for the community. They are familiar with the unique culture of their community and have been working to make the community a better place to live while upholding the covenants, rules and regulations. The association management company should come in with flexibility to assess and make recommendations, rather than dictating change to the leaders. As mutual trust and respect are built, they will find ways to improve and streamline as partners.
The management company helps put the vision in motion.
Once the board communicates their vision to the association management company, their team will use their expertise and experience to bring the vision to life. If the association needs help with the budget or funding, the management company has key partnerships with banks and insurance companies and can leverage relationships and renegotiate contracts to do just that. If the association’s primary goal is to build a better sense of community, the management company has best practices and communication tools to bring people together. If the association’s biggest concern is emergency preparedness, the management company can provide analysis, recommendations and a knowledge of emergency procedures to help the community become ready for anything.
The HOA is the governing authority
The HOA sets policy and the rules for enforcing it. As circumstances change and new issues come up, the board members are responsible for keeping the rules in alignment with the needs of the community. The HOA is ultimately responsible for any committees or community organizations, to help the association stay true to the guidelines that keep it thriving and vibrant. A good HOA member knows that means not only the letter of the law, but the spirit of it too.
The association manager is the enforcing agent
One of the primary duties of the association manager is to enforce the policies and guidelines of the board of directors. They monitor the property for adherence to the rules and notify residents and the board of violations. When changes are made to the rules or regulations, they communicate with homeowners and incorporate amendments into the official governing documents. Finally, they are the primary contact for residents, whether it’s a small issue or a big plumbing leak at three in the morning.
The HOA sets the priorities.
“One of the concerns we hear come up most often when working with self-managed HOAs is the perception that they will have to give up control to a management company,” Callahan said. “We always remind the board that they are ultimately in charge of the vision and priorities of the community. Our job as a professional manager is to provide recommendations and guidance so that they can make informed decisions and do what’s best for their community”.
The HOA/association manager partnership will be much more effective if they focus on a few specific priorities. It’s also important that the HOA states its expectations for those priorities as well as how they wish to work with the management company. This will help the association manager gain clarity about their role with the board members and which issues they would like to tackle first.
The association management company coordinates the work.
The association manager takes the big picture priorities and plans out the sequence of work to complete the priority. Once the management team has a clear direction, they coordinate all the necessary contractors and their tasks. If there are other staff members at the property, the manager will usually serve in a supervisor role.
The association manager also coordinates HOA meetings. They set up a schedule, reserve meeting rooms if necessary, post notices about the meeting, and produces the paperwork and board packets for the meeting. After the meeting, they file minutes and notes.
A good association management company can leverage relationships with banks, insurance companies, maintenance companies, landscapers, security companies and more, making sure the community has excellent service and well-negotiated contracts. They also have experts to work with the association’s financial documents and budget, while looking for opportunities to reduce costs and increase revenue.
A strong partnership between the board members and the association management company creates a community in which everyone’s standard of living is improved. This collaboration brings a vision to life and puts the association in a strong position for the next phase of their community life.