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Broc Coen
President -
Shaun Zavadsky, PCAM
Vice President Community Management -
Greg Nelson, PCAM
Vice President, Project Management -
Jason Krippl
Vice President, Client Accounting, MidWest -
Megan Kucz
Senior Director, Client Success & Operations -
Margarita Peña-Carter
Senior Regional Director -
Kevin Peterson
Business Development Director -
Amanda Steffen
Director, Human Resources
Broc Coen
As President of FirstService Residential Minnesota, Broc leads the state’s largest residential property management operation. Since joining the organization in August 2023, he has been responsible for driving strategic growth, operational excellence, and customer satisfaction across a diverse portfolio of communities. In his role, he oversees all aspects of the business, including client service delivery, associate engagement, financial performance, and alignment with FirstService Residential’s national standards and values.
In his position, Broc is accountable for ensuring the successful execution of the company’s mission to deliver exceptional service and solutions that enhance the value of every property and the lifestyle of every resident. He leads a high-performing team of associates and partners closely with Gittleman Construction and Maintenance to deliver integrated property and maintenance services.
Prior to joining FirstService Residential, Broc served as Senior Director of Real Estate, Facilities, and Workplace Services at HealthPartners, where he managed a real estate portfolio for an $8B integrated healthcare system. His leadership encompassed transaction management, lease administration, construction, and facilities operations, with direct P&L accountability and oversight of both union and non-union teams. Earlier in his career, he held leadership roles at Cushman & Wakefield and Best Buy, where he directed facilities and property management strategies for large-scale, multi-site portfolios totaling over 40 million square feet.
With nearly three decades of experience in real estate, facilities, and operations, Broc brings a deep understanding of service delivery, team development, and strategic execution to his role. He is known for his collaborative leadership style, financial acumen, and commitment to operational excellence.
Shaun Zavadsky, PCAM
Shaun joined FirstService Residential in 2012 as an Association Manager after seven years managing apartments for a mix of urban and suburban communities. In 2014 Shaun was promoted to Regional Director and in 2018 to Vice President. Shaun is an excellent problem solver and communicator with a systems mindset in addressing a range of complicated issues including service platforms, governance, capital replacements, and insurance claims.
Shaun has served on various local industry-related committees and Boards including chair of the CAI-MN Vision Awards Committee and treasurer for the Citizens for Loring Park Community Board. He has earned the CAI designation of Professional Community Association Manager (PCAM), the highest professional designation in the property management industry.
Greg Nelson, PCAM
Greg joined FirstService Residential in 2013 as an Assistant Association Manager and received CAI–Minnesota’s Rookie of the Year Vision Award in 2014. He has since held progressively senior roles, including Association Manager, Senior Association Manager, Regional Director, and Associate Vice President. His experience across these positions brings a practical understanding of community operations, board priorities, and the financial considerations that guide project decisions.
Greg holds the Professional Community Association Manager (PCAM) and Association Management Specialist (AMS) designations, along with a real estate license. An active leader within the Community Associations Institute’s Minnesota chapter (CAI–MN), he currently is sitting on the Board of Directors as the President Elect and will President the Chapter through there 50th year in 2027.
Jason Krippl
Jason brings many strengths to his role, including careful listening habits that mean adapting his communication style to each individual. Whether it’s internal or external clients, he makes it his goal to fully understand and meet client needs.
His well-rounded experience includes working in the multi-family sector with different multi-family developers in Calgary. As a Chartered Professional Accountant, and CPA Alberta member, Jason is experienced in private and public accounting that includes trust accounting.
Megan Kucz
Megan began her career with FirstService Residential in 2016 as an Association Manager, following seven years in the rental housing market. Her leadership journey includes promotions to Senior Association Manager, Regional Director, and most recently, Senior Director of Client Success and Operations in 2025. She also brings a strong sense of discipline and service from her time in the Minnesota National Guard, where she served as an Air Defense Battle Management System Operator.
Known for her ability to solve complex community issues, Megan is passionate about mentoring internal associates and fostering lasting relationships with clients. She currently serves as Chair of the Community Association Institute (CAI)’s Community Outreach Committee and holds the Association Management Specialist (AMS) designation. She will be the Professional Community Association Manager (PCAM) designation and a Real Estate license.
Outside of work, Megan enjoys camping adventures with her son and their friends, diving into a good book, and always planning the next great escape.
Margarita Peña-Carter
She holds a Minnesota real estate license, as well as the CMCA (Certified Manager of Community Associations) and AMS (Association Management Specialist) designations through CAI. Margarita has also served on the CAI Education Committee since 2009.
Her leadership has earned her multiple honors, including the CAI Service in Excellence Award in 2011 and the FirstService Leadership Excellence Award in 2025. Margarita’s dedication continues to drive success across the organization.
Kevin Peterson
Throughout his career, Kevin has worked alongside community association boards, property managers, construction and maintenance teams, financial professionals and project leaders to address complex operational and financial needs. His diverse background gives him a broad perspective on the challenges communities face, including reserve funding, insurance, deferred maintenance, capital improvement projects and long-term asset preservation.
Prior to joining FirstService Residential, Kevin held executive leadership responsibilities spanning business development, marketing, community management, project management, maintenance, construction and financial operations. In these roles, he supported teams serving homeowner associations, townhome and condominium communities, high-rise buildings and master-planned developments.
Kevin takes a consultative, relationship-focused approach to business development. He works closely with boards to understand their goals and priorities, identify underlying challenges and connect them with the resources and expertise needed to make informed decisions and support the long-term success of their communities.
As a homeowner association board member himself, Kevin also brings firsthand understanding of the responsibility and complexity of community leadership. His experience on both sides of the table allows him to relate to the decisions board members face and serve as a knowledgeable resource as they navigate operational, financial and strategic priorities.
Kevin earned a Bachelor of Science in Finance from St. Cloud State University and received the 2023 CAI Vision Award for Business Partner – Extraordinary Support Staff.
Amanda Steffen
With more than 12 years of progressive Human Resources experience, Amanda Steffen brings a broad, results‑driven perspective shaped by roles across manufacturing, healthcare, and insurance industries. Her diverse background enables her to apply best practices across varied business environments while delivering consistent, people‑focused outcomes. Since joining FirstService Residential in 2022 as a Human Resources Manager, Amanda has played a key role in advancing HR operations and strengthening organizational culture. She was promoted to Director of Human Resources in 2025, reflecting her leadership impact, operational acumen, and commitment to excellence.
Amanda values collaboration, continuous improvement, and is dedicated to building HR practices that contribute to a positive workplace culture and long‑term organizational success.