Name Change Part of North American Rebranding Effort Highlighting National Reach and Personalized Local Service
SCOTTSDALE, AZ (June 27, 2013) – The corporate headquarters of FirstService Residential has announced that its subsidiary, Rossmar & Graham, has been renamed FirstService Residential. This name change is part of FirstService Residential’s national rebranding effort, which took effect on June 27, 2013.
FirstService Residential is the largest manager of residential communities in North America, overseeing more than 6,000 properties and over 1.5 million residential units. 
The former Rossmar & Graham, an established leader in the Arizona residential property management market, manages a client portfolio of more than 400 communities. It became a subsidiary of FirstService Residential in 1998.
“FirstService Residential shares our dedication to managing communities and properties with the highest levels of service, and has greatly supported our efforts to enhance lifestyles and value for every resident and community in our care,” said Jason Proudfit, formerly CEO of Rossmar & Graham and now president of FirstService Residential Arizona.
“A major differentiator for FirstService Residential is our unique ability to combine the best of both worlds on behalf of our clients – our substantial corporate resources with the local leadership, extensive market expertise and personal touch of our individual property management companies.”
Proudfit also noted that the rebranding to FirstService Residential signifies a change in company name only, and all day-to-day operations will remain “business as usual.”  Current property management teams will remain in place to service their existing customers, with added benefits gained from access to an expanded core of resources, combined purchasing power and shared expertise and best practices.
For more information on the rebranding in Arizona, visit
About FirstService Residential
FirstService Residential is a subsidiary of FirstService Corporation, a global leader in the rapidly growing real estate services sector, one of the largest markets in the world. As the largest residential property manager in North America, FirstService Residential oversees more than 6,000 properties and 1.5 million residential units across 19 U.S. states and three provinces in Canada. The company has more than 12,000 employees driving local market expertise and managing in excess of $6 billion in budgets. For more information, visit
About FirstService Corporation
FirstService Corporation is a global leader in the rapidly growing real estate services sector. As one of the largest property managers in the world, FirstService manages more than 2.3 billion square feet of residential and commercial properties through its three industry-leading service platforms: Colliers International, one of the top global players in commercial real estate; FirstService Residential, the largest manager of residential communities in North America; and Property Services, a leading North American provider of essential property services delivered through company-owned operations, franchise systems and contractor networks.
FirstService generates over US$2.3 billion in annual revenues and has more than 23,000 employees worldwide. More information about FirstService is available at

Ashley Nelson / / 480-551-4300
Mary Sudasassi / / 305-448-6163
Jun 26, 2013