Plan association communications to perfection!

Access and share our easy-to-use checklist "Connecting With Your Community" with your board and committees to make sure every communication is planned and executed for maximum impact.

Man with volunteer group in parkWhen running a successful HOA, you’re often tasked with ensuring everyone works together effectively and efficiently. But what happens when finding reliable members who are qualified and willing to contribute their time and efforts seem slim to none, and what can you do to encourage more long-term involvement?
Here are a few tips on increasing volunteerism for your association and encouraging owners to take part in helping the community in a positive and impactful way.

Identifying the need

Identifying the association’s most crucial needs is imperative and a great way to make sure you’re being intentional about recruiting volunteers. Ask yourself, “what areas need improvement and additional help?”

Consider seeking out knowledgeable and experienced members in those fields where you’re lacking assistance. Not only should you be able to identify your needs amongst the board, but being able to get specific with your requests will aid you in obtaining the help you truly need from potential volunteers.

That said, communicating your needs in multiple ways will be equally important. Simply asking residents to help or putting up fliers around the neighborhood sometimes isn’t enough to inspire owners and association members to volunteer. You must give people a reason to get involved.

Scouting potential volunteers

A great way to initiate the conversation is in the beginning of a homeowner’s journey and introduction to the association. Your first meeting is an opportunity to encourage owners to turn their passion into a positive impact for the community.

Those who volunteer tend to feel more socially connected and integrated within the neighborhood. Remind homeowners that this is their community and having a vested interest benefits them and their fellow neighbors.

Newsletters, social media, and community meetings are all great ways to call attention to the importance of HOA boards and the need for strong, contributing board members and volunteers. However, don’t underestimate the power of a volunteer-specific event. It can be more effective than you might think.

Consider hosting a recruitment fair for those interested in helping. This allows you to give detailed information about the impact of volunteering within your community and offers you an opportunity to get a feel for where homeowners might fit in based on their personality and willingness to help in certain areas.

Serving the community

So, you have volunteers. Now what? Well, committees are a great place to start! Committees are created to advise the board on a specific topic and make for a great way to get people involved with a relatively low level of commitment.

New volunteers don’t need to rush into taking on a heavy load if that’s not where they’re comfortable, so think back to your initial conversation surrounding their interests and consider placing them where their skills might be best used.

More Ways to Volunteer:

  • Serve on the board – An effective way to be an asset to the community!

  • Neighborhood watch – Do your part to keep the community safe!

  • Community projects – Extra hands are always helpful!

  • Planning events – Help get the community together!


Retaining Your Recruits

It’s understood that serving as a volunteer can sometimes be demanding and take up a large portion of people’s time, but member involvement is crucial to the success of the HOA. So how do you build consistency with owners and have a constant flow of volunteers for your association once you get their buy-in?

1. Recognize volunteers for their effort.

Regardless of a person’s motivation to do volunteer work, it’s important to show appreciation to the members of your community. Of course, you want volunteers who have a genuine interest in helping the association; however, there is no disputing the fact that rewarding volunteers for consistency will encourage them and help keep spirits high.

2. Educating and Advocating

Training and educating those who have agreed to volunteer. Keep in mind that while someone may be skilled in a particular area, proper instruction and supervision may be necessary and cannot be neglected. It’s important to set the appropriate expectations and objectives for volunteers and spend time training them about association goals and any specific tasks at hand.

3. Listen and look for ways to improve

Regularly take surveys to collect feedback and ensure you’re improving in your efforts throughout the year. Additionally, share the results of their contributions. Volunteers usually return when they feel like their voice matters, and their efforts make a difference. So, showing gratitude, staying in touch with volunteers throughout the year and sharing new opportunities help them feel valued. And when volunteers feel valued, it increases productivity and an eagerness to get more involved with their community.
Identifying and retaining good volunteers can often get challenging, but volunteerism within your HOA can be positioned as a coveted opportunity with enthusiastic planning and diligence.
Start improving your recruiting methods by implementing the ideas listed above today and positively impacting both the community and your HOA.

learn best practices of effective communication

Discover Communication Strategies

For more detailed information about successful association communication strategies, download our guide, "Communication Best Practices".

View the Guide

Thursday December 23, 2021