Leadership

Steven Parker serves as president of FirstService Residential in Nevada. Parker joined FirstService Residential in 2008. He is responsible for creating, communicating and implementing the company’s vision in Nevada.
 
Parker has served in this role since 2012. Prior to joining FirstService Residential, he was the president of Red Rock Financial Services, a Las Vegas-based collections agency specializing in serving the unique needs of homeowners associations (HOAs). Parker also served as chief operating officer for Silver State Mortgage, where he managed operations for the $4.5 billion national mortgage bank.
 
He received his bachelor’s degree from Brigham Young University. Parker has volunteered with the Boy Scouts of America for many years and is an Eagle Scout. 

Lauren Starner has been a vital member of the FirstService Residential team since 2011. Over the past 13 years, she has held a variety of leadership roles within the organization, consistently demonstrating a strong commitment to resident satisfaction, team development, and operational excellence. Her background includes extensive on- site management experience as well as expertise in communications and marketing, skills that have uniquely positioned her to deliver outstanding results in the community and lifestyle services space.

Lauren holds a bachelor's degree in marketing and business administration from the University of Nevada-Reno. She is also a highly credentialed professional within the community management industry, holding her Supervising Community Manager's License along with DCAL, CMCA, AMS, and PCAM designations. In addition to her professional accomplishments, Lauren is a dedicated volunteer in the CIC industry, continuously giving back to the field through mentorship and
active participation in professional organizations.
 

Michael Quagrello joined FirstService Residential in 2022, bringing with him more than two decades of experience in the hospitality industry. His extensive background in leading large, multi-state operations has translated seamlessly into our community and lifestyle services platform. Prior to joining FirstService, Michael oversaw teams across eight states and managed over 40 resorts, always with a focus on delivering superior client and guest experiences.

His strong leadership, operational insight, and ability to foster meaningful relationships have made an immediate and lasting impact within our organization. Michael studied hotel management at the University of Nevada, Las Vegas, and continues to draw from his hospitality background to drive service excellence and team engagement. His commitment to high standards and people-first leadership has quickly earned the respect and admiration of both clients and associates.

With over two decades of experience in community association management and operational leadership, Jennifer Ballew brings a deep well of knowledge, commitment, and vision to her new role as Vice President at FirstService Residential. Since 2013, she has served as Regional Director, overseeing a diverse portfolio of communities and leading cross-functional teams to exceed client expectations and company goals. Prior to that, she developed and led the company's Manager Development Program as Director of Training and Education, helping to shape the next generation of community leaders.

Jennifer holds multiple industry credentials, including her PCAM, AMS, and CMCA certifications and is a licensed Supervising Community Manager in Nevada. She has led key initiatives including office relocations, operational growth, and the rollout of Smartwebs, the budget process, and CSS/RSS. Her strategic insight, people-first leadership style, and operational expertise uniquely position her for continued success. As Vice President, Jennifer will be bringing clarity, innovation, and exceptional service to the communities and associates she leads.

Joyce Winward brings more than 25 years of leadership experience in community association management, operations, and team development to her new role as Vice President at FirstService Residential. As Regional Director since 2012, Joyce has led a dynamic portfolio of high-rise, large-scale, and single-family communities, while mentoring a team of 30 associates and driving key initiatives
across the organization.

Prior to joining FirstService Residential, Tom Reed was the associate director and global process owner for a $4.2 billion consumer products company within Global Financial Shared Services. His role was responsible for general accounting areas including all aspects of the ME Close cycle, associated SOX Controls, and general accounting functions including Capital, Treasury, Master Data, Intercompany and Sales/Use Tax/Property Tax. Additionally, this role coordinated process improvements, metrics and SAP ERP enhancements across 53 global markets and 350 finance professionals, with ownership of a team of 35 outsourced off-shore accounting team members. 

In addition to responsibility areas above, while working for a major retailer, Reed also led accounts payable functions for $10 billion in annual volume for 1100-units and 4,000 vendors. The scope of Reed’s responsibilities also included real estate and supply chain accounting teams. This role participated in transitioning the function to a Shared Services Center through development of Service Level Agreements and budgeting.

Reed began his career within Internal Audit, progressing to the role of audit manager, before transitioning to the Shared Services environment.

Reed is a certified public accountant and certified internal auditor.     

Krista Clar serves as the Human Resources Director at FirstService Residential Nevada. With two decades of experience in human resources within the hospitality and gaming industry, Krista is a seasoned leader celebrated for her work in talent management, organizational transformation, and employee engagement.

Krista recently led the HR transition at Rio Hotel & Casino in Las Vegas, guiding over 1,500 team members through a complex management change process. Her career includes leadership roles at The Mirage, Resorts World Las Vegas, and MGM Resorts International, where she played a key role in implementing large-scale HR initiatives and cultivating a positive company culture.

Krista graduated from the University of Nevada, Las Vegas, and is widely recognized for her thought leadership. Her contributions to the industry have earned her numerous awards, including the Ragan Employee Communications Award.