Wednesday December 10, 2025
California’s community association market is booming, with more than 50,700 HOAs serving over 14 million residents statewide. According to the Community Associations Institute (CAI), homes in associations are valued about 4% higher than non-HOA properties, and nearly 89% of homeowners report a positive or neutral experience. As these communities grow in size and complexity, professional management has become essential for maintaining property values and resident satisfaction.Against this backdrop, we sat down with Alexandra van Ginkel, vice president of Los Angeles and Santa Clarita operations, to explore how FirstService Residential is helping boards navigate these challenges and why strategic planning is key to thriving communities.
Expert insights on 2026 California HOA trends
What sets FirstService apart in Los Angeles and Santa Clarita?
"Los Angeles and Santa Clarita are unique markets. You have everything from luxury single-family homes in Beverly Hills to master-planned communities in Valencia. Our strength lies in tailoring solutions for each community. We don’t believe in one-size-fits-all. Whether it’s implementing preventive maintenance programs or leveraging technology like HODA and FirstService Residential ConnectTM, our goal is to make life easier for boards and residents."
Alexandra van Ginkel, vice president of Los Angeles and Santa Clarita operations
"Our financial programs truly set us apart by helping associations build healthy reserves without increasing dues. Through FirstService Financial (FFI), we secure interest rates on reserve accounts that can be up to eight times higher than the national average, allowing communities to earn significantly more on their savings. These additional funds can be used for future projects without resorting to special assessments. Beyond higher returns, we provide expert guidance on investment strategies and leverage our scale to negotiate vendor partnerships that reduce operating costs. This approach ensures boards can plan confidently for long-term improvements while keeping homeowners’ budgets stable."Visit our local Santa Clarita property management page here.
Visit our local Los Angeles property management page here.
How does HOA technology improve the resident experience?
"Technology is transforming how communities operate. Our propriety platform, FirstService Residential Connect™, and new AI-powered assistant, HODA®, enhance residents 24/7 access to services and information.With FirstService Residential technology, residents can:
It’s more than convenience—it’s a complete shift in how homeowners interact with their association. By putting essential tools at their fingertips, we are eliminating delays, reducing paperwork, and creating a seamless experience that is modern and responsive. For boards, it means better communication and streamlined operations. This is how we’re redefining HOA management for the digital age."
- Book amenities like pools, gyms, or clubhouses with just a few clicks
- Access community rules and regulations instantly, ensuring transparency and compliance
- View maintenance schedules so they know when services are happening
- Manage account information including payments and statements anytime, anywhere
What trends are shaping HOA management in California?
"California is one of the most dynamic HOA markets in the country, and the trends reflect that diversity. As we previously discussed, technology is front and center. Boards and residents expect digital tools that make life easier.Click here to learn more about our California HOA management services, including financial management, 24/7 Customer Care, and more.
Second, sustainability is becoming a priority. From energy-efficient upgrades in high-rise buildings in Los Angeles to water conservation programs in desert communities like Palm Springs, boards are looking for ways to reduce environmental impact while controlling costs.
Finally, financial planning is a major focus. Many boards are asking how they can strengthen reserves without raising dues. That’s where innovative financial programs and long-term forecasting come in. It’s about creating stability and avoiding surprises, which is critical for family-oriented communities in Ventura County and growing mixed-use developments across the state.
California is unique because of its range—from dense urban neighborhoods in LA and San Francisco to historical communities in Palm Springs and coastal developments in San Diego. Each has different needs, but the common thread is a demand for proactive management and transparency."
What does strategic planning look like for HOAs?
"Strategic planning is about more than budgets. It’s about anticipating future needs—roof replacements, technology upgrades, sustainability initiatives—and creating a roadmap that avoids surprises. We help boards plan five, ten, even twenty years ahead. That’s how communities thrive."
How does FirstService deliver value beyond day-to-day management?
"Beyond the basics, we provide boards with resources that elevate their entire management experience. One key differentiator is our project management support. Large-scale renovations, capital improvements, and compliance upgrades can be overwhelming for volunteer boards. We step in with dedicated project managers who oversee timelines, budgets, and vendor coordination, ensuring everything runs smoothly and on schedule.Real voices from local communities
Education is another area where we add value. We offer ongoing training for board members so they feel confident making decisions that impact their communities. From understanding financial reports to navigating California’s complex HOA regulations, we make sure boards are informed and empowered."
"Great service and very responsive to our community’s needs. They make managing our property stress-free."
L.M., Los Angeles (Google Review)
"Outstanding service! The technology tools make paying dues and submitting requests simple, and the customer care team is always helpful and courteous."
M.R., Valencia
"Professional and organized. They handle issues quickly and keep everything running smoothly."
R.T., Los Angeles (Google Review)
What’s your favorite part about serving communities?
"I love seeing the transformation when boards feel supported and residents feel heard. Whether it’s a mid-rise in Studio City or a family neighborhood in Santa Clarita, we’re building stronger communities every day."