The Art of Amenity Planning Drives Differentiation in Competitive Markets

Homebuyers throughout California have no shortage of options when selecting a community to call home. There are many factors involved but amenities are increasingly a major focus. However, it’s not necessarily the quantity of amenities but rather the value and alignment to resident preferences.
Katie Ward, President of Association Consulting Services and Executive Vice President of Community Management for FirstService Residential, is featured in Multi-Housing News detailing this important trend. In her article, The Must-Have Amenities Shaping Luxury Living, she explains strategic planning is necessary in tailoring amenities to resident desires and demographics. In addition, the article provides suggested amenities that can truly differentiate a community and make it stand out among strong competition. Click here for more details.