Orlando property management: A conversation with Brent Reynolds

At FirstService Residential, we understand that managing a residential community in Orlando calls for a deep appreciation of its unique and diverse landscape. With properties ranging from luxury high-rises to sprawling master-planned and active adult communities, each property type brings its own set of needs and expectations. Our local property management team is dedicated to providing the structure and expertise communities need to function smoothly and thrive, enhancing both property values and the quality of life for residents.

To support Orlando’s diverse communities, we continually introduce innovative solutions tailored to local challenges. To better understand how FirstService Residential supports these communities, we sat down with Brent Reynolds, vice president for FirstService Residential in Orlando.
 

How FirstService Residential is providing localized Orlando property management combined with global resources to support all property types

Brent, how would you describe the unique needs of Orlando’s residential communities?

"Orlando is home to a wide variety of residential types, such as HOAs, high-rises, and highly amenitized developments like active adult communities and master-planned communities. Each has its own set of priorities. For example, Lake Nona’s tech-forward developments require smart amenity integration, while Winter Park’s historic charm demands preservation and compliance with local ordinances. Our job is to tailor solutions that meet each community’s distinct needs."

— Brent Reynolds, vice president for FirstService Residential in Orlando
  

Discover how our property management services can support the unique needs of your Orlando community on our services page here.
 

What neighborhoods does FirstService serve in Orlando?

"We’re proud to support communities in Lake Nona, Winter Park, MetroWest, College Park and more. In downtown Orlando and Daytona Beach, we manage luxury high-rises. Winter Park features historic boutique condo buildings. Kissimmee, ChampionsGate and Ocala include master-planned communities with golf courses and family amenities, while College Park, Lake Mary, and MetroWest blend urban condos with active adult enclaves. Each area presents unique challenges and opportunities."

How does FirstService help communities stay compliant with Florida’s evolving condo laws?

"Recent legislation like House Bill 913 and HB 393 has introduced stricter requirements for milestone inspections and structural integrity reserve studies (SIRS) for buildings with three or more habitable stories. FirstService helps communities navigate these changes by offering operational support to achieve legal compliance, vendor coordination, and financial planning to meet new thresholds."

Want to learn more about local legislation impacting the industry? Read our article, 'Key updated from Florida's 2025 legislative session impacting condominium boards: What your association should know'

Hear real feedback on our support:

"FirstService provides excellent response whenever I need information regarding Florida Statute laws and regulations. Our Property Manager, Aubrey Woller, responds immediately whenever I send her messages, questions, or concerns I may have. I firmly believe Aubrey receives a lot of support from FSR's upper management."

Board president in Orlando

What advantages does FirstService offer over smaller management firms?

"Our scale allows us to provide specialized services like FirstService Financial and FirstService Energy, which help communities optimize budgets and sustainability. We also offer proprietary technology like HODA® (Homeowner Digital Assistant), giving residents 24/7 access to account info, amenity bookings, and service requests."

Learn more about FirstService Financial and our financial services including cash management, lending, and insurance solutions here.

Click here to learn more about HODA, our properietary property management technology solution. 

Learn more about FirstService Energy and our energy management solutions, including data analytics and reporting, regulatory compliance support, energy purchasing, and more.
 

How does FirstService support education for HOA board members?

"We believe informed boards lead to better communities. That’s why we offer ongoing training sessions, webinars, and access to legislative updates, plus our on-demand 4-hour Board Certification Course, which is required for all new board members in Florida. Our managers also guide boards through budgeting, vendor selection, and legal compliance, supporting that they’re equipped to make sound decisions."

Visit our 4-hour Board Certification Course page here and learn how you can get certified on your own time.
 

What role does hospitality play in your management approach?

"Hospitality is central to our philosophy. We don’t just manage properties; we create lifestyle experiences. From concierge services in high-rises to curated events in active adult communities, our Residential Hospitality Program enhances resident satisfaction and engagement."

Learn more about our Residential Hospitality Program here.
 

How does FirstService help communities manage finances effectively?

"Our in-house CPAs support our property managers with expertise in delivering transparent financial reporting, budget preparation, and reserve planning. We also assist with insurance and banking through our affiliated programs, helping communities protect their assets and plan for long-term stability."

Visit our page, 'Full-service Florida association financial and accounting services' to learn more.

Hear real feedback about our financial services:

"Excellent and knowledge office staff. Financial assistance in investing our funds."

Board member in Orlando

 

What are some recent success stories from Orlando communities?

"One standout example is from an HOA in ChampionsGate:

“After their appointment as our management company, FirstService Residential quickly demonstrated their ability to understand the unique needs of our club environment, particularly within the scope of golf operations, food and beverage management and HOA Administration. Their collaborative approach helped streamline operations, improve guest and member experiences, and maintain a consistently high level of service throughout the property, especially as we had only turned over from the Developer a year prior.,” said N.R., a board member.

B.D., a resident, shared: “Ramon and George worked tirelessly to pressure wash the rooftop—it looks brand new,” 

Another resident, M.G., shared: “The difference between our old management company and the breath of fresh air you’ve brought to our community illustrates a modern understanding of management practices."

Discover more testimonials and success stories here.
 

How does FirstService address the needs of active adult communities?

"Active adult communities require programming that fosters connection and wellness. We offer fitness classes, social clubs, and educational workshops tailored to older adults. Our managers also oversee that ADA compliance and safety standards are met."

Visit our active adult community property management page here to learn more about our services and how we can support your Orlando active adult community.
 

What’s next for FirstService in Orlando?

"We’re continuing to expand our services in emerging neighborhoods and investing in technology to improve resident experience. As condo laws and HOA regulations evolve, our goal is to remain a trusted partner for communities navigating change."

Conclusion

At FirstService Residential, we understand the unique needs of Orlando’s diverse residential communities. From luxury high-rises in Lake Nona to master-planned HOAs in MetroWest, our local property management experts provide customized solutions tailored to each neighborhood’s priorities, including luxury amenities and lifestyle programming. We are proud to offer hands-on support for board members and residents, including transparent financial management, support for compliance with Florida’s condo laws, and innovative technology like HODA®.

Elevating service and satisfaction is at the heart of what we do. With Brent Reynolds and the FirstService Residential team at the helm, residents and board members alike benefit from expert guidance, innovative tools, and a commitment to excellence. Whether it’s a high-rise in Lake Nona or an HOA in College Park, FirstService is helping Orlando communities thrive. Contact us today to learn more.

Learn more about our Orlando property management services here.

Learn more about why Orlando properties choose us here.