Name Change Part of North American Rebranding Effort Highlighting National Reach and Personalized Local Service
HOLLYWOOD, FL (June 27, 2013) – The corporate headquarters of FirstService Residential has announced that its subsidiary, The Continental Group, has been renamed FirstService Residential. This name change is part of FirstService Residential’s national rebranding effort, which took effect on June 27, 2013.
FirstService Residential is the largest manager of residential communities in North America, overseeing more than 6,000 properties and over 1.5 million residential units. 
The former Continental Group, the established leader in the Florida residential property management market, manages a client portfolio of more than 1,600 associations and 400,000 residential units. It became a subsidiary of FirstService Residential in 1997.
“From day one, FirstService Residential has shared our company’s mission to deliver exceptional service and attention to our managed community associations, supporting our team’s efforts to enhance value and quality of life for every community and resident in our care,” said Tim O’Keefe, formerly Chief Executive Officer of The Continental Group and now President, FirstService Residential South Region.
“One of FirstService Residential’s most significant differentiators is our unique ability to benefit clients by pairing the best of both worlds – the strength of our comprehensive corporate resources with the personal touch, local leadership and deep market expertise of our individual property management companies.”
O’Keefe also noted that the rebranding to FirstService Residential represents a change in company name only, and all day-to-day operations will remain “business as usual.” Current property management teams will remain in place to service their existing customers, with added benefits gained from access to an expanded core of resources, combined purchasing power and shared expertise and best practices.
For more information on the rebranding in Florida, visit
About FirstService Residential
FirstService Residential is a subsidiary of FirstService Corporation, a global leader in the rapidly growing real estate services sector, one of the largest markets in the world. As the largest residential property manager in North America, FirstService Residential oversees more than 6,000 properties and 1.5 million residential units across 19 U.S. states and three provinces in Canada. The company has more than 12,000 employees driving local market expertise and managing in excess of $6 billion in budgets. For more information, visit

About FirstService Corporation
FirstService Corporation is a global leader in the rapidly growing real estate services sector. As one of the largest property managers in the world, FirstService manages more than 2.3 billion square feet of residential and commercial properties through its three industry-leading service platforms: Colliers International, one of the top global players in commercial real estate; FirstService Residential, the largest manager of residential communities in North America; and Property Services, a leading North American provider of essential property services delivered through company-owned operations, franchise systems and contractor networks.
FirstService generates over US$2.3 billion in annual revenues and has more than 23,000 employees worldwide. More information about FirstService is available at

Lillian Guerrero / [email protected] / 954-378-1046
Mary Sudasassi / [email protected] / 305-448-6163

Jun 25, 2013