Leadership

As Director, Community Development & Governance, Aji is accountable for developer consulting, project start up, new client integration, community transition and operations, working with clients and operational teams for a seamless transition through the life-cycle of new-build projects. Aji does this while working with developers to achieve the vision for their communities  and supporting them with top-class property asset management operations.
 
Before joining FirstService Residential in 2019, Aji was Director of Operations with The Daniels Corporation, a prominent developer in the Greater Toronto Area. He was  responsible for general management of their in-house property management division, including new project start-ups, new business development, and support for the residential rental portfolio division. Aji holds his Condominium Management General License and also has his Executive MBA from the Richard Ivey School of Business.
 
Aji’s passion for the condominium industry extends to his past participation as a panel speaker at the Association of Condominium Managers of Ontario (ACMO) conferences, and consistently serving as a Director on several condominium boards since 2003. Aji is also a travel enthusiast and with a strong passion for music, international architecture and world cuisine.

Anthony joined Crossbridge in May 2021 bringing over 25 years in the real estate industry.  His experience and focus are in the areas of operations, leasing, on-boarding new developments and overall asset management. Throughout his career he has been deeply involved in various asset classes including Office, Retail, Industrial and Mixed-Use Residential portfolios across Canada.  Anthony’s passion is developing, coaching, and mentoring his teams and prefers to manage from the front.

During his career, he has played an integral role in the re-development of several landmark assets in the GTA including Bayview Village, Fairview Mall,  The Shops of Don Mills and The Canary District. Anthony holds a bachelor’s degree in Economics and Business from York University and continuously upgrades his leadership skills through on-going training and finding opportunities to coach and mentor others. 

As president of FirstService Development Advisors, Gene Leon oversees the company’s developer advisory and consulting services across the U.S. and Canada. This rapidly expanding division assists land developers, high-rise developers, landowners, HOA and community builders, and institutional real estate investment firms in planning and delivering exceptional residential communities.

Before joining FirstService, Gene accumulated over two decades of senior leadership experience in new business development and consulting at global property management companies, including ISS, Sodexo, and Aramark, as well as leading hospitality organizations like ClubCorp and KemperSports. Throughout his career, he has partnered with major developers on innovative projects, helping turn their visions into reality.

Gene holds a Bachelor of Science degree from the University of California, Irvine, and has completed executive education programs at Yale School of Management. He and his wife have two sons, and in his free time, he enjoys cycling and hiking.

Harrison Simms-Brown is the Community Development Director, working closely with many of Ontario’s top condominium developers. His responsibilities include establishing, building, and maintaining key stakeholder relationships while obtaining a clear and mutual appreciation of client needs in order to align our teams on the unique and necessary resources to bring a new project to fruition for our developer partners.
 
Having worked as a residential realtor, along with past experience as a project manager for a large real estate development, Harrison has accumulated a keen understanding and well-rounded knowledge of the complexities of condominium living and utilizes that work with our developer partners and internal teams to ensure our shared vision becomes reality for the community at hand. Outside of work, Harrison’s interests spawn into all different aspects of sport and recreation and spending quality time with his family.

As Business Development Director, James is responsible for the continued growth and strategy of FirstService throughout British Columbia. 

James takes a consultative approach to his role, recognizing that having the right fit between a community and its management is crucial to long-term success. Prior to joining FirstService, James worked in luxury hotel management and business-to-business sales. 

James has more than 20 years of experience in customer-facing roles and a true passion for customer service. He is a licensed strata manager and has a degree in Business Management. 

When not working, James is also an avid mountain biker and serves as the President of one of BC’s largest non-profit mountain bike clubs.

Kellie Sambrano is a highly respected Senior Vice President at FirstService Development Advisors, a division of FirstService Residential, where she leads the forward planning and budget consulting team for new developments nationwide. With over 20 years of experience in community management operations, Kellie is renowned for her expertise in collaborating with national and local builders, developers, and association boards.

Throughout her career, Kellie has successfully managed a wide range of projects, specializing in large-scale master-planned communities, active adult communities, mixed-use developments, and urban redevelopments. Her deep expertise spans governance modeling, financial tools, budget preparation, and amenity and staff planning, making her a trusted advisor to both developers and community associations.
Kellie holds a professional certification from the Community Associations Institute (CAI) and actively contributes as Chair of the Publications Committee. She is also an engaged member of the Northern California and Orange County BIA DRE Committees and a member of the Urban Land Institute (ULI). Kellie earned her Bachelor’s Degree from the University of California, Berkeley, and is committed to driving excellence and innovation in every project she leads.

Outside of work, Kellie enjoys traveling with her family, hiking, and exploring new cuisines, always eager to experience different cultures and flavors.
 

Brian leads Developer Services, overseeing dedicated support teams responsible for all developer-related matters, including annexation of new communities, escrow functions, assessment billing, and bond exoneration.  With a strong operational background, he aligns the company’s vision with customer-focused infrastructure ensuring a successful transition for developer partners, association boards, and community management.
 
Before joining FirstService, Brian built a successful DRE escrow company, bringing extensive expertise in Title and Escrow, regulatory compliance, legal agreements, and market expansion initiatives.  Brian works directly with developers and builders through the forward planning, budget preparation, and submittal process, positioning communities for success with FirstService Development Advisors. 
 

Kevin Lam is a Senior Financial Analyst and a key leader in the New Developments Consulting Team. With over 15 years of experience in the real estate industry, Kevin has worked for both property management companies and major real estate developers. He is extremely knowledgeable of rental, condominium, commercial, and complex cost-sharing arrangements and has consulted on some of the most complex developments in Canada. Kevin holds a Bachelors of Commerce degree from the 
University of British Columbia and is designated as a Certified Professional Accountant.

Nick serves as the Director of Forward Planning and DRE at FirstService Development Advisors (FSDA), where he oversees the growth of FSDA’s service offerings in California and works closely with leadership on business development, marketing strategies, and client relationship management. 
 
With a diverse background in the HOA industry, Nick has held roles such as Training and Development Manager, General Manager and Regional Director. In 2021, he was the winner of the Manager of the Year Award from CAI – Northern California Chapter, and he has received multiple Service Excellence Awards for his exceptional service and client retention.
 
A native Californian, Nick has lived throughout the state and is a proud graduate of San Diego State University. Outside of work, he enjoys exploring new areas with his dog, studying languages and practicing meditation.
 

As former Executive Vice President of Community Development for 30 years, Paul was responsible for designing and implementing all Ranch Mission Viejo community development. He oversaw all aspects of urban design, development, construction, builder land sales, and administration, as well as the development and operation of the Community Master Maintenance Corporation and Community Services Organization.

He has also spent over 20 years in the business of creating and managing Homeowner Associations. Most notable are SAMLARC in Rancho Santa Margarita, LARMAC/LARCS in Ladera Ranch, and most recently, RanchoMMC and RanchLife in Rancho Mission Viejo.

Paul earned his Bachelor of Arts in Urban Studies/Engineering from California State University at Northridge and a Master’s in Business Administration at California State College, San Bernardino. He is a past president of the Orange County Building Industry Association and has served on the executive board of the Building Industry Association/Southern California.

In 2013, the 55+ Housing Council of BIA in Southern California named him “Person of the Year.” In 2017, the California Home Building Foundation honored him as a Hall of Fame honoree.

Sandro joined Crossbridge in June of 1987 and has occupied the positions of Property Manager and Regional Property Manager. In September 1999, Sandro was promoted to the role of Senior Vice-President of Operations, providing technical, operational, financial and supervisory support to the Regional Property Managers, Boards, suppliers/contractors and executive staff. 

In January of 2010, Sandro was promoted to Chief Operating Officer and in April 2012 to the position of President and Chief Operating Officer. As of January 1, 2018 Sandro, was appointed to the position of President and Chief Executive Officer. 

Sandro provides consulting services to Developer clients launching new developments and he is involved in the start up of all new developments.  His dedication to team building, employee satisfaction and enhancing customer service relations supports one of Crossbridge's primary initiatives. Sandro holds a Bachelor of Arts in Economics from the University of Waterloo and is a member in good standing with both the Institute of Real Estate Management (Toronto Chapter) and ACMO. 

Sean has been with FirstService Residential for over a decade and led many departments and company initiatives. He has built enduring relationships both internally and externally and is passionate about continuing to improve the management of housing in Canada.

Since joining FirstService Residential in 2009, Sean has been a tremendous advocate for growing and continuously improving the business. As Senior Vice President, he leads the Investment Properties and Community Development teams.

Sean also provides Condo/Strata and Rental consulting to Developers and Asset Management companies – both in the early stages of development, right into occupancy. As such, he has assisted with 10,000+ homes and numerous commercial developments across Canada.

He holds a university degree in Business Administration and is licensed under the Real Estate Services Act of British Columbia as a Strata Representative and Managing Broker for FirstService Residential BC. As a strata manager, he managed a variety of complex strata projects, including new construction, mixed-use, and hotels.

Sean is a frequent public speaker on Property Management; he also sits on many boards, including CCI Vancouver. When not working, Sean is kept busy with home renovations and three young children.

Trevor leads the continued growth and strategy for FirstService Residential in Alberta. Prior to joining FirstService Residential Trevor worked in the recruitment industry partnering with property management firms across the condominium, rental, and commercial industry sectors.
 
Trevor brings many strengths to his role, including active listening, and two-communication. “To meet client needs it’s important I listen and understand them so I can recommend the right course of action.” Whether a potential or existing client, Trevor is attentive, focusing on them, and their specific business needs.

Trevor is passionate about real estate, and while he worked in a recruitment capacity in the industry, he pivoted to business development for a more direct role in the sector. Always looking to improve, Trevor’s years in competitive sports instilled this attitude at a young age.
 
“I’m always striving to improve and find better ways to do things. We can all improve when we actively try to.”  
 
When he's not at work, you’ll find Trevor spending his time playing and coaching basketball.