Eatontown, NJ, April, 2014 – FirstService Residential, the leading property management company, announces Rick Perkins as Senior Vice President, Lifestyle Division. With more than 25 years of experience in real estate, Perkins brings an innovative and results oriented approach with a proven track record for success in active adult, single family, and mixed-use master planned community development.

In this role, Perkins is providing leadership and operational oversight to FirstService Residential lifestyle and active adult communities as well as Lifestyle associates. His focus is the continued development of FirstService Residential’s industry-leading lifestyle and active adult client portfolio including working in conjunction with the Senior Vice President of Lifestyle Programming to deliver enhanced amenities and lifestyle experiences for residents.

Perkins started his career in Richmond, Virginia with HHHunt in sales and marketing where he continued for more than a decade working in many areas and disciplines including land acquisition, land planning for both commercial and residential, and private county club engagement. These communities were all multi-generational neighborhoods.

He joined Del Webb (later becoming Pulte) to become involved with active adult community development.  During his 14 year tenure with Del Webb, he was involved with the startup of five large scale master planned communities which included three active adult and two multi-generational communities. He was also involved in land acquisition, amenity design and development, Home Owners Association set up and operations from the owner’s side, along with sales and marketing.

Most recently, Perkins was involved with a combination of multi-generational and active adult communities at Lennar. Responsibilities included sales, marketing, and Home Owner Association roles.

“Rick’s diverse background, industry experience, and passion for taking a community vision from concept to actual resident experiences is exciting for us as an organization, and for our clients, said Michael A. Mendillo, MidAtlantic President of FirstService Residential. “He is an exceptional addition to our team bringing a leadership style that will benefit our associates and ultimately our clients.”

“Lifestyle and active adult communities offer a unique opportunity to build a genuine sense of community where residents enjoy amenities and a multitude of programming designed to enhance their lives, delivering a true experience, giving each community its own identity,” said Rick Perkins, Senior Vice President, Lifestyle Division. “I am excited to join the FirstService Residential team and look forward to playing a part in the continued success of our clients, residents, and organization.” 
About FirstService Residential

FirstService Residential is a subsidiary of FirstService Corporation, a global leader in the rapidly growing real estate services sector, one of the largest markets in the world. As the largest residential property manager in North America, FirstService Residential oversees more than 6,500 residential and commercial associations including 1.5 million residential units and over 50 million square feet of commercial space across 21 U.S. states and three provinces in Canada. The company has more than 12,000 employees driving local market expertise and managing in excess of $6 billion in annual budgets. For more information, visit
Apr 07, 2014