David DiestelPresident, South Region
Mark StoopsPresident, Alabama, Georgia and North Florida
Bobet Bennett-MarshallSenior Vice President, Financial Services
Paula AllenVice President, Human Resources
Lillian GuerreroVice President, Marketing & Communications
Rob HuguetVice President/Controller
Michael StraitVice President, Sales
Jeff EdelsteinDirector, Residential Hospitality
Jennifer LasseterDirector, Property Solutions
Chris NormandeauDirector, FirstService Energy and Value Engineering & Procurement
Omar VegaDirector, Food & Beverage Services
Dawn CampbellRegional Director
Jacqueline CressRegional Director
Clint CulpRegional Director
Jorge DominguezRegional Director
Gary HulionRegional Director
Eric Love Headshot
Eric LoveRegional Director
Joe PadronRegional Director
Rich BreskeManager, Client Accounting
John EllisManager, Quality Assurance
Ashley PaffordBusiness Development Director
David Diestel serves as President of the South Region, overseeing the FirstService Residential markets throughout the region.
Diestel, who joined FirstService Residential in 2005, previously served as the company’s Senior Vice President, Operations. In this role, he supported the sales and operational excellence of markets across North America and was responsible for the company’s planning, marketing and business efforts. His responsibilities included developing strategic platform initiatives to improve customer experience and associate engagement, as well as delivering value-added services across all markets.
Before joining the company, Diestel held the position of Director of Strategy and Operations at parent company FirstService Corporation in Toronto, which he joined in 2002.
Diestel earned a Bachelor of Engineering degree from McGill University, as well as an MBA from the Rotman School of Management at the University of Toronto. He earned his certification as a LEED AP (Leadership in Energy and Environmental Design) from the U.S. Green Building Council. He currently lives in South Florida with his wife and two sons where he enjoys traveling, running and the challenges of trying to keep up with his kids.
Mark Stoops is the President of Alabama, Georgia and North Florida for FirstService Residential. He joined the company in 1998 and brings 35 years of experience in the property management industry. As President, Stoops is responsible for the leadership and operational oversight of 500 associations and 1900 associates in Georgia.
Previously, he served as President of FirstService Residential subsidiary Sterling Management. During his time at FirstService Residential, Stoops achieved a 10% annual growth in North Florida for the company, making it the fastest-growing region in the state.
Stoops is a graduate of Western Kentucky University and earned a BS in Business Administration in 1978. He is also a Certified Manager of Community Association (CMCA), is a Florida Real Estate Broker and a Licensed Community Association Manager (LCAM).
Originally from Charleston, South Carolina, Stoops was based in St. Petersburg, Florida until he relocated to Atlanta in 2016. He also has a home away from home in New Orleans. Stoops supports various charitable causes including St. Vincent DePaul, Metropolitan Ministries and New Orleans-based Joshua House.
Bobet Bennett-Marshall serves as Senior Vice President, Financial Services, leading the teams that provide accounting and financial services to the 1,600 community associations managed by the South region of FirstService Residential.
Prior to joining FirstService Residential, Bennett-Marshall spent more than 17 years with Wyndham Destinations Inc., most recently as Regional Vice President of Resort Operations-Florida, Caribbean and New Orleans. She also held leadership roles in finance and corporate services including Vice President Division Controller-Wyndham Vacation Ownership and Vice President of Finance-Enterprise Shared Services for Wyndham Worldwide.
Bennett-Marshall holds a bachelor’s degree in accounting from Rutgers University, a Master of Science degree in Management from Stevens Institute of Technology, and is a licensed Community Association Manager (CAM).
She is a native of Jamaica and enjoys listening to music, reading and spending quality time with her three sons.
Paula Allen serves as the Vice President of Human Resources for FirstService Residential’s South Region. She joined the company in 2015, bringing with her over two decades of human resources expertise.
Prior to joining FirstService Residential, Allen’s experience included major South Florida organizations, including Baptist Health, the largest healthcare organization in South Florida with more than 15,000 employees, and Burger King, where she led a team that supported operations with annual revenue in excess of $10 billion.
Allen focuses on forging trusted partnerships with business leaders and developing highly effective teams that proactively respond to business needs. She holds professional certifications in facilitation and coaching, as well as the DiSC® and Hogan assessment tools.
Allen earned a Bachelor of Science Degree in Hotel/Resort Management from the Rochester Institute of Technology and is a member of the Society for Human Resources Management, the Greater Miami Society for Human Resources Management, The Women’s Fund Miami and Big Brothers, Big Sisters.
Guerrero joined FirstService Residential in 2012, bringing with her over two decades of marketing and branding expertise, much of that focused on the real estate and hospitality industries. She is a graduate of Florida International University, with degrees and certifications in Marketing, Advertising and Business Administration.
Guerrero, a native New Yorker, is a long-time resident of South Florida and supports a variety of causes including St. Jude Children’s Hospital, Camillus House and Miami Rescue Mission. She enjoys traveling, snorkeling, films, music, and reading.
Huguet’s responsibilities include delivering and supporting capabilities that improve business processes, internal reporting, and controls, integrating acquisitions and enhancing performance across the region.
Huguet joined FirstService Residential as Controller in 2015. Prior to that, Huguet held senior corporate level positions within the transportation and consumer product industries, including Spectrum Brands as Vice President of Global Finance, where he led the financial reporting team throughout Europe, Latin America, North America, and China.
Huguet is both a certified public accountant and a Chartered Global Management Accountant, beginning his career in public accounting. He holds a Master of Science degree from the State University of New York at Binghamton.
Huguet lives in Fort Lauderdale with his family and enjoys boating, diving, and flying throughout Florida.
Michael Strait serves as Vice President of Sales for FirstService Residential’s South Region.
Strait joined FirstService Residential in June of 2016, previously serving as Vice President of Business Development for the North Region. Strait has a strong track record of success in building sustainable, growth-oriented organizations, and believes that the cornerstone of any organization is a deep understanding of its customers and their needs.
Strait is a gratudate of The University of Western Ontario where he attained a degree in Economics. He is a native of Toronto and recently relocated to South Florida with his family.
Jeff Edelstein serves as Director, Residential Hospitality for FirstService Residential, where he oversees the Residential Hospitality team, including coordinators and area specialists. Edelstein’s team supports over 200 properties in the tri-county area and lends assistance throughout the region, offering specialized training and support to include a one-of-a-kind Residential Hospitality program.
Edelstein joined FirstService Residential in 2007, bringing more than 13 years of property management experience. Prior to that, he served as Clubhouse Manager for the Florida Marlins.
Edelstein’s hometown is Cleveland, Ohio, and he studied at The Ohio State University, receiving a Bachelor of Arts in Communications.
Edelstein is married with one son and is an avid Ohio State football and Cleveland sports fan.
Jennifer Lasseter serves as the Director of Property Solutions for FirstService Residential, where she oversees process improvement through solutions architecture, innovation, and the creation of technology applications for FirstService-managed properties as well as internal operations. Lasseter is the regional product owner of the company’s proprietary management software and is involved in the development and rollout of enhancements and strategic initiatives.
Prior to joining FirstService Residential in 2012, Lasseter was a project manager in the global organizational consulting industry, working with diverse Fortune 500 companies. She also has a background in research, having worked at Boston Medical Center/Boston University School of Medicine.
Lasseter earned a Bachelor of Arts degree in Psychology from Boston College, a Master of Business Administration (Sigma Beta Delta) from Nova Southeastern University and is a Certified Scrum Professional® Product Owner (CSPO).
Originally from Chicago, Illinois, Lasseter enjoys the Florida weather with her family, baking and fitness/wellness activities.
Chris Normandeau serves as Director of FirstService Energy and Value Engineering & Procurement for FirstService Residential’s South Region. Normandeau is tasked with optimizing energy and water savings, and through his subject matter expertise and counsel on assets, the built environment, and utilities. He also leads the Value Engineering Team, managing vendor relationships and savings programs in the region.
Normandeau earned a Bachelor of Science in Mechanical Engineering and a minor in Psychology from Rensselaer Polytechnic Institute. He is a Certified Energy Manager (C.E.M.), Leadership in Energy and Environmental Design Accredited Professional in Building Design and Construction (LEED AP BD+C) and Lighting Certified (LC).
Normandeau’s hometown is Ft. Lauderdale, Florida; he enjoys competitive formation skydiving, cooking, home improvement projects, weightlifting and reading science fiction.
Omar Vega serves as Director, Food & Beverage Services for FirstService Residential’s South Region. Vega provides leadership support to the food and beverage operations of FirstService-managed communities in the region to impact and elevate the resident experience.
Vega joined FirstService in 2020 with an impressive pedigree of more than two decades in the hospitality space that included work with world-renowned brands such as Omni, Loews, and Ritz-Carlton. Vega is also a distinguished recipient of the Silver Tray Award for the best food and beverage operation in the Loews Hotels portfolio.
Vega studied Business Management at Inter American University of Puerto Rico. Vega enjoys spending time with family, Crossfit and, of course, good food and wine.
Dawn Campbell serves as Regional Director for FirstService Residential, providing direct support for community association managers in the Georgia area, ensuring the consistent delivery of service excellence to FirstService-managed communities.
Campbell joined FirstService Residential in 2018, bringing 15 years of property management expertise, including managing multiple portfolio communities, mid-rises, HOAs, and mixed-use communities, along with a luxury high-rise in Dunwoody.
Campbell hails from Lake Jackson, Texas, and has an associate degree in liberal arts from Saint Leo University.
Campbell and her husband have 6 children and 5 grandchildren, and she enjoys traveling in her leisure time.
Jacqueline Cress-Mills serves as Regional Director for FirstService Residential, providing direct support for community association managers and ensuring the consistent delivery of service excellence to FirstService-managed communities.
Cress-Mills joined FirstService Residential in 2018, bringing more than 10 years of property management expertise.
Cress-Mill’s hometown is Long Island, New York, and she has a Bachelor of Arts in Psychology. Cress-Mills is married and enjoys exploring nature trails and the outdoors with her two “fur babies”, Barnaby and Bella. Cress-Mills loves spending time with family, is an avid animal lover and is happiest on the beach. She is also actively involved in Community Associations Institute, Georgia Chapter.
Clint Culp serves as Regional Director for FirstService Residential, providing direct support for community association managers to ensure the consistent delivery of service excellence to FirstService-managed communities.
Culp joined FirstService Residential in 2018, bringing 16 years of property management experience, including real estate investment expertise.
Culp’s hometown is South Bend, Indiana. He is a licensed CAM with an EPA universal certification, CPO certification and OSHA certification.
Culp enjoys golfing and is a member of Community Associations Institute of Georgia.
Jorge Dominguez serves as Regional Director for FirstService Residential. In this role, he is responsible for supporting Community Association Managers in their daily operations, while also ensuring that all onsite staff is delivering exceptional service to Boards of Directors and residents. Dominguez possesses extensive experience with strategic planning, contract negotiation, cost containment, and contract and vendor management.
Dominguez joined FirstService Residential in 2009 and offers more than 12 years of property management experience to the company. A licensed realtor with a background in construction, Dominguez brings a breadth of knowledge and experience to the Atlanta communities in his care.
Dominguez hails from Granada, Nicaragua and grew up in Miami, Florida. He moved to Atlanta in 2004. He holds a real estate license and is a member of the Community Association Institute. As a previous Board member and current committee member for his own community, Dominguez has a unique understanding of the needs of a community association.
An avid reader, in his spare time, Dominguez loves to participate in reading clubs and creative writing workshops. He has a passion for architecture and design, which inspires him to travel to new places when the opportunity arises.
Gary Hulion serves as Regional Director for FirstService Residential, overseeing large-scale and lifestyle communities in Georgia and The Carolinas. Hulion oversees the management teams of 8 communities, ranging in size from 650 to more than 6,000 homes.
Hulion joined FirstService Residential in 2017, bringing 20 years of property management experience. Prior to that, Hulion served as a community manager for the St. Joe Group in Northwest Florida.
Hulion attended Crestview Sr. High in his hometown of Crestview, Florida, and later attended Northwest Florida State College, where he studied criminal justice.
Hulion is married and has 4 children and 4 grandchildren. His hobbies are
restoring and refinishing antiques and he’s active in civic organizations as director of Hall County Library System and director for Legacy Link: Area Agency on Aging.
Love joined FirstService Residential in July 2012 and has extensive experience in strategic planning, including capital project management, contract negotiation, day-to-day community association operations, contract and vendor management, financial expertise and developer transitions.
Love earned a Bachelor’s Degree in Real Estate from the University of Georgia and is a licensed real estate professional.
Love is actively involved in the Georgia chapter of Community Association Institute (CAI) where he serves as co-chair of the Helping Hands Committee.
Joe Padron serves as Regional Director for FirstService Residential, providing direct support for community association managers in the Atlanta area to ensure the consistent delivery of service excellence to FirstService-managed communities.
Padron holds a bachelor’s degree in Communications as well as a master’s degree in Business Administration from Liberty University. Padron joined FirstService Residential in 2009 and previously served as Director of Front Desk Operations for the company’s high-rise division.
Padron hails from West Palm Beach, Florida, where he volunteered his time with Scholar Career Coaching, mentoring high school students on goal setting and interview skills. Padron moved to Atlanta in 2015, where he currently resides with his wife and children.
Rich Breske joined FirstService Residential in 2014 with over 15 years of accounting experience. Breske is responsible for ensuring the delivery of quality financial services to our association clients, ensuring proper accounting practices and procedures are followed and evaluating our existing procedures and implementing improvements as needed. Breske is also responsible for the seamless accounting transition of new clients to FirstService Residential.
Prior to joining FirstService Residential, Breske served as the Senior Property Accountant for a Real Estate Investment Trust (REIT) and was directly responsible for an asset portfolio of $200M. Breske was successful in developing policies and procedures for accurate job cost and tracking, financial reviews to ensure Sarbanes-Oxley compliance, billing efficiencies, and conducted training to all employees on accounting software.
Breske has a Bachelor's of Science degree in Business Management and Marketing from Florida Metropolitan University. Originally from Seminole Florida, Breske moved to Cumming, GA in 2013 where he lives with his wife and three stepchildren.
John Ellis serves as Quality Assurance Manager for FirstService Residential, where he conducts quality assurance inspections, assists with in-house training and provides maintenance consultation in Georgia, Florida and Tennessee.
Ellis joined FirstService Residential in 2018, bringing 23 years of property management experience, including construction.
Ellis’ hometown is Mt. Morris, Michigan and he attended Mott Community College and Michigan State University.
Ellis is married with 3 children and has 1 grandson. He enjoys working on his farm and woodworking. He joined the Marine Corps while he was still in high school and was a professional bull rider for about five years. Ellis is actively involved with Friends of Hard Labor State Park.
As Business Development Director for FirstService Residential, Ashley Pafford is responsible for developing and implementing strategies for new business and marketing for the organization, as well as provide support to both existing and prospective clientele.
Part of her role as client liaison entails ensuring a seamless transition for communities new to FirstService Residential. As such, Pafford is tasked with forging lasting relationships with condominium, HOA Board members and developers, including orchestrating industry leading educational events to benefit the organization’s clientele.
Pafford joined FirstService Residential in 2013, bringing nearly a decade of commercial and residential real estate experience to the organization. Prior to joining the company, she worked for Sotheby’s International Realty in Jackson Hole, Wyoming and local Atlanta developer Regent Partners on their mixed-use, luxury high-rise condominium, Sovereign.
An Atlanta native, Pafford graduated from the University of Georgia and holds a Georgia real estate license. She is heavily involved with the Community Association Institute (CAI) and also serves on the Urban Land Institute (ULI) Atlanta Advisory Board.