First came language, then communication. Not long after, telegraphs, telephones, radios and TV (among others) took off. But just when it seemed like the information evolution peaked, social media came on to the scene. Since then, reputation management best practices have also evolved for every industry, including condo property management. But first things first:
Reputation management is the practice of attempting to shape public perception of a person or organization by influencing online information about that entity.1
Because your property value depends on it. As a resident and board member, it’s up to you to put your condo’s best foot forward. As a resident, you’d like to be guided to the best solution timely and directly, right? As a board member, the consequences of even one negative review or comment could damage your COA online reputation.
Your social media business page is the official brand of your high-rise that lets residents get connected and stay informed. However, keep in mind:
These reputation management tidbits can help your social presence thrive!