A Commitment to Service Excellence

Lourdes Pineda serves as the Senior Vice President of Financial Services for FirstService Residential. She joined the company in 2013, and brings with her nearly 20 years of industry-related experience. She is responsible for the oversight of the company’s financial services functions, including client and corporate accounting services, as well as the company’s financial systems to ensure that all client and associate needs are met.

Prior to joining FirstService Residential, Pineda spent 14 years with Carnival Corporation & PLC where she held several leadership roles including VP Controller for Carnival Cruise Lines and CFO for Seabourn Cruise Lines, both operating companies of the Corporation. She began her career with the Miami office of the accounting firm Coopers & Lybrand LLP in their Business Assurance practice.  

She is a Certified Public Accountant and holds both Bachelor and Master Degrees in Accounting from Florida International University. Raised in South Florida, she currently lives in Davie, Florida with her family.

Paula Allen serves as the Vice President of Human Resources for FirstService Residential’s South Region. She joined the company in 2015, bringing with her over two decades of human resources expertise.

Prior to joining FirstService Residential, Allen’s experience included major South Florida organizations, including Baptist Health, the largest healthcare organization in South Florida with more than 15,000 employees, and Burger King, where she led a team that supported operations with annual revenue in excess of $10 billion. 

 In her various roles, Allen has focused on forging trusted partnerships with business leaders and developing highly effective teams that proactively respond to business needs. She holds professional certifications in facilitation and coaching, as well as the DiSC® and Hogan assessment tools.

Allen earned a Bachelor of Science Degree in Hotel/Resort Management from the Rochester Institute of Technology and is a member of the Society for Human Resources Management, the Greater Miami Society for Human Resources Management, The Women’s Fund Miami and Big Brothers, Big Sisters.

Lillian Guerrero serves as Vice President, Marketing & Communications for the South Region of FirstService Residential. Guerrero oversees all marketing and communications initiatives for the region, both external and internal, including the direct support of the company's sales efforts, public relations and crisis management. 

Guerrero joined FirstService Residential in 2012, bringing with her over two decades of marketing expertise, much of that focusing on real estate. She is a graduate of Florida International University, with degrees and certifications in Marketing, Advertising and Business Administration.

Christopher Moore serves as the Regional Vice President of Sales for FirstService Residential’s South Region. He brings close to 25 years of sales expertise to the organization and is charged with leading the company’s sales teams across the region.

Prior to joining FirstService, Moore served as Vice President of Sales and Operations for Terminix, responsible for hiring and managing 60 sales representatives working under 16 managers.  In that role, Moore achieved a proven track record of meeting and exceeding sales, revenue and profit growth, and amassed considerable experience in leading solutions-based improvement teams.

Moore holds a Bachelor of Science Degree in Business from Florida Atlantic University and lives in Wellington with his wife and three children. Moore is a Six Sigma - Black Belt and enjoys spending time with his family, the Miami Dolphins and his vintage 1949 Ford F1.

As Vice President of Strategy and Operations, Stephanie Parker is charged with the oversight and efficient execution of all major company initiatives. 

Parker brings to FirstService Residential a robust 15-year background in working with leadership teams to improve operations, execute strategic company initiatives and elevate overall performance. Prior to joining FirstService Residential, she ran Sparker Consulting, worked at Managerial Design and served as Vice President of Organization Effectiveness at Real Matters, Inc., a global provider of financial services technology, and Solidifi, a residential real estate appraisal firm.  

She holds an MBA from Schulich School of Business/York University in Toronto, Canada and is a graduate of the University of Western Ontario where she attained an Honors Bachelor of Music.

Parker is an Ontario native, is heavily involved in music and enjoys singing and songwriting in her spare time. She was the recipient of the Queen’s Jubilee Medal for raising nearly $40,000 for Cystic Fibrosis Canada through her live concert performances and original musical CD.  She currently calls Cooper City home where she lives with her two children

Mark Stoops is the President of the North Florida Region for FirstService Residential.  He joined the company in 1998 and brings 35 years of experience in the property management industry. Stoops oversees the operations of 516 Associations in the Tampa Bay, Orlando, Destin, Jacksonville, Sarasota, Fort Myers and Naples areas. 

Previously, he served as President of FirstService Residential subsidiary Sterling Management. During his time at FirstService Residential, Stoops achieved a 10% annual growth in North Florida for the company, making it the fastest-growing region in the state.     

Stoops is a graduate of Western Kentucky University and earned a BS in Business Administration in 1978. He is also a Certified Manager of Community Association (CMCA), is a Florida Real Estate Broker and a Licensed Community Association Manager (LCAM).

He hails from Charleston, South Carolina, lives in St. Petersburg and has a home away from home in New Orleans. Stoops is actively involved with various charities including Metropolitan Ministries, St. Vincent DePaul, and New Orleans-based Joshua House.

Hector Vargas is the President of South Florida High-Rise for FirstService Residential. He joined the company in 2001 and brought 20 years of industry-related experience to the organization. His role’s responsibilities lie in overseeing the operations of high-rise Associations throughout Miami-Dade, Broward and Palm Beach counties, business and employee retention, hospitality training and community outreach.

Vargas has an extensive background in hotel management, and prior to joining FirstService Residential, he held various management positions at Le Pavilion and The New York City Hilton.  Locally, he is responsible for the most notable high-rise condominiums in South Florida.  His portfolio includes Regalia, Bristol Tower, Santa Maria, CityPlace, WaterGarden, Brickell Key, Iconbrickell, Las Olas Grand, Trump Towers, Las Olas Riverhouse, APOGEE, Residences at the Bath Club, Sapphire, Jade Residences, Jade Beach and Jade Ocean, amongst many others.      

Vargas is a graduate of Florida International University, where he earned a Bachelor of Science in Hospitality Management. Vargas is a native of Colombia and lives with his wife Veronica and her son Nicholas in Coral Gables. He is heavily involved in various charities, including Voices for Children, Miami Children’s Hospital, Cystic Fibrosis, The Humane Society and is a strong proponent of Breast Cancer Awareness.